Kybella is the only FDA-approved injectable treatment for adults
that destroys fat cells under the chin to improve your profile. As a new
prescription treatment, the Kybella team wanted to debut their breakthrough in
an impactful way.
To introduce the product to market, PR agency Lippe Taylor
developed a multi-channel campaign, inviting men and women to look at life more
positively and with confidence. The campaign was meant to inspire people to
take action with Kybella and declare that they #LiveChinUp. The cornerstone of
the campaign was a media event with celebrity host and brand ambassador, Khloe
The Lippe Taylor team sought to create an interactive,
educational kiosk that could transform into the unbranded portal on submental fullness (fat below your chin) beyond the actual media event. The experience was meant to illuminate the
Kybella process and inspire users with custom videography, articles and
Working closely with the team, Majestyk was brought on to
develop the branding for the #LiveChinUp initiative in addition to the UX/UI
for the portal. Working within a turnaround of under 3 weeks, we successfully
helped launch an experience that has since been awarded a 2016 Web Award.