Kybella is the only FDA-approved injectable treatment for adults that destroys fat cells under the chin to improve your profile. As a new prescription treatment, the Kybella team wanted to debut their breakthrough in an impactful way.
Information Architecture Creative Direction
To introduce the product to market, PR agency Lippe Taylor developed a multi-channel campaign, inviting men and women to look at life more positively and with confidence. The campaign was meant to inspire people to take action with Kybella and declare that they #LiveChinUp. The cornerstone of the campaign was a media event with celebrity host and brand ambassador, Khloe Kardashian.
The Lippe Taylor team sought to create an interactive, educational kiosk that could transform into the unbranded portal on submental fullness (fat below your chin) beyond the actual media event. The experience was meant to illuminate the Kybella process and inspire users with custom videography, articles and information.
Working closely with the team, Majestyk was brought on to develop the branding for the #LiveChinUp initiative in addition to the UX/UI for the portal. Working within a turnaround of under 3 weeks, we successfully helped launch an experience that has since been awarded a 2016 Web Award.