Hooch is the first-ever subscription cocktail society. It offers members a free drink every day, at over 500 top bars and restaurants around the world. The unique platform structure allows members to discover new bars in their city and business owners to attract new clientele.
With an existing iOS prototype, Hooch was seeking investment to bring their vision a step further. Majestyk was tasked with implementing their existing design into a working product; one that could help drive interest from investors and early adopters. Working closely with the Hooch team to help them understand proper development processes, we set up an infrastructure and standard of quality that immediately gave the brand credibility, positioning them for growth.
The app has since gone on to raise several funding rounds form a star-studded list of investors including entrepreneur and philanthropist Russell Simmons, Tory Burch co-founder Chris Burch, Olympic gold medalist Shaun White, NBA all-stars Baron Davis and Emeka Okafor, and Grammy winner Maxwell.