As one of the largest auto financing companies in the
country, Ally is changing the online banking landscape with its unique,
straightforward approach. With the automotive industry driving into the future, they
sought to make a big impact and show their dedication in providing greater
value to their customers.
As Ally geared up for a series of auto shows nationwide,
we worked closely with Grey Digital to engineer a concept that would help them
stand out among product competitors. Appealing to our most basic of senses and
everyone’s love of that “new car smell,” this digital experience allowed users
to create their own virtual fragrance and share it via social media.
The resulting product was used as a key marketing tool that
allowed Ally to both attract and engage directly with consumers.